Iinxalenye zemoto zenza ingxelo yemarike yohlulwe yangamacandelo amaninzi, icacisa ukubaluleka kophando lwamanani kule minyaka ilishumi izayo (2020-2027).Le ngxelo yenzelwe ukuhlangabezana neemfuno zemibutho enqwenela ukungena kumacandelo amatsha emarike.La manyathelo enziwa ikakhulu yimibutho efuna ukwandisa ipotifoliyo yeshishini layo kwaye iqonde iingeniso.Ukuvavanya usebenzisa imigangatho yokunika ingxelo kunceda ukwandisa imarike kunye nokomeleza ngakumbi isicwangciso.Oku kunokuthathwa njengesicwangciso esilumkileyo semarike.Esi sicwangciso asigcini nje ixesha, kodwa sigcina imali yenkampani.Imakethi yokwenziwa kwezixhobo zemoto ikhule ngesantya esikhawulezayo kule minyaka imbalwa idlulileyo kwaye ifikelele ekukhuleni okukhulu.Kuqikelelwa ukuba imakethi iya kukhula kakhulu ngexesha loqikelelo (okt ukusuka ngo-2019 ukuya ku-2026).Ukulandelela iindlela ezidlulileyo kubaluleke kakhulu, kuba ziya kubonelela ngombono ocacileyo weendlela ezizayo.Ngokuqonda iintsingiselo zamva nje, ingxelo yezahlulo zemoto igxininisa abaqhubi bemarike abakhoyo, ubuthathaka, amathuba kunye nezoyikiso.Ngenxa yobhubhani we-COVID-19 oqhubekayo, uninzi lweenkampani ziye zoyiswa kukuhla kwentengiso.Kufuneka icaciswe into yokuba imarike yezahlulo zemoto lelinye lamashishini anokoyisa isiphithiphithi semarike.Ingxelo inikezela ngolwazi lwemvelaphi eneenkcukacha malunga nemeko yemarike kwaye icebisa amanyathelo okunyusa i-ROI kunye nokwandisa amathuba okuba nemfuno yemarike entsha.Uphononongo luqhube uhlalutyo olubanzi lomgangatho kunye nobungakanani bezinto ezichaphazela imarike, ngenjongo yohlalutyo olunzulu lweendlela zokukhula kweemarike.Ingxelo ijolise ekuboneleleni ngemibono echanekileyo kwiindlela zemarike zangoku kunye nezisakhulayo.Ukongeza, ingxelo ibandakanya uphuhliso lwetekhnoloji, uhlalutyo lwexabiso lemakethi, ubungakanani, kunye nezinto ezincinci kunye nezincinci zoqoqosho ezichaphazela ukukhula koshishino, kunye neendlela zamva nje zeshishini.Ingxelo ibandakanya uhlalutyo olubanzi lwabathathi-nxaxheba abakhulu kwimarike, kunye neeprofayili zabo zeshishini, izicwangciso zokwandisa kunye nezicwangciso.Abathathi-nxaxheba abaphambili abafundwe kwingxelo babandakanya: Uphando lubonelela ngohlalutyo olunzulu lwemarike kwiinkcukacha zembali, ithemba elizayo lobungakanani bemarike kunye nomthamo, kunye nezicwangciso zokulawula kunye neendlela zophuhliso.Le ngxelo iphinde yaphonononga iindlela zentengiso kunye neemfuno kwimimandla ephambili yeendawo zentengiso yehlabathi jikelele, kwaye yenze uhlalutyo oluneenkcukacha lokwahlulwahlulwa kwemarike kunye nokwahlulwahlulwa kwemarike.Ingxelo ibonelela ngenkangeleko yengingqi equka ubungakanani bemarike, ubungakanani, isabelo, ubungakanani kunye nohlalutyo lweendleko.Ukongeza, le ngxelo ikwabonelela ngohlalutyo olunzulu lokungenisa kunye nokuthunyelwa ngaphandle, umlinganiselo wemveliso kunye nosetyenziso, inzuzo epheleleyo, ukuveliswa kwengeniso, uhlalutyo lweendleko kunye nolunye ulwazi oluphambili olunxulumene nokhuphiswano lomhlaba.Enkosi ngokufunda ingxelo yethu.Ngeminye imibuzo kunye nemibuzo eyenzelwe wena, nceda uqhagamshelane nathi.Iqela lethu liya kuqinisekisa ukuba ingxelo ilungiselelwe wena ukuhlangabezana neemfuno zakho.I-VMI yi-BI-based database enokunceda amawaka eenkampani emhlabeni jikelele ukuqokelela ulwazi kwiimarike ezikhulayo ezingaphezulu kwe-20,000 kunye neemarike ze-niche, ngaloo ndlela zibancede benze izigqibo eziphambili ezichaphazela ingeniso.I-VMI inokuncedisa umbutho wakho ukuba ucwangcisele ikamva, kwaye unike imbonakalo yokhuphiswano jikelele kunye nesakhono semarike ngokubanzi, kunye nohlalutyo olunzulu lwamacandelo emarike ngommandla, ilizwe, icandelo lemarike kunye neenkokeli ezinkulu zentengiso.Ugcino lwedatha lwe-VMR lusebenzisa iminyaka yalo yokuqokelelwa kwedatha ukubonelela ngengqiqo malunga neendlela kunye nokunceda ukubonelela ngoqikelelo oluchanekileyo lwekamva leemfuno zophando lwemarike.